PDF
Mass Media Campaigns
Organization: Canadian Public Health Association (CPHA)Observatoire Régional de la Santé Provence-Alpes-Côte d'Azur (ORS PACA)
Published: 2019
"This fact sheet is solely devoted to media campaigns. This type of intervention consists of using different types of media (television, written press, radio…) to promote vaccination on a large scale. These campaigns may target the general public or specific subsets of the population, and may be conducted at the local, regional or national level (Community Services Preventive Task Force 2011)." - Mass Media Campaigns
This resource is translated and adapted from ORS PACA.
Resource Group:
Evidence
Product Type: Fact Sheet
Program Delivery and Evaluation
Program Evaluation
Promotion and Communication
Marketing and Campaigns
Product Type: Fact Sheet
Category:
Program Planning and Delivery,Program Delivery and Evaluation,Program Evaluation,Promotion and Communication,Marketing and Campaigns Program Planning and DeliveryProgram Delivery and Evaluation
Program Evaluation
Promotion and Communication
Marketing and Campaigns
Audience:
Health Care Professional
Population: Adults
Population: Adults
Language:
English
LinkResource Rating Breakdown
Ratings submitted by CANVax users for this resource are tallied to provide an average resource rating per category.
0 Comments
Using the comment box below, provide your feedback for this resource. Tell the immunization community how you used the resource, what worked, what didn't and the changes you made. The feedback provided will help inform the immunization community and improve upon the resource made available on CANVax.
All comments are anonymous. Submitted comments will be reviewed for approval by the CANVax team to ensure it meets content submission guidelines. Please note that although CANVax aims to approve comments in a timely manner, volume may result in delays.
You must login or register before you can submit a comment.