PDF
Social Media Toolkit for Ontario Public Health Units
Organization: Social Media & Technology Project TeamPublic Health Ontario (PHO)
Published: 2014
"The first Ontario public health units to use social media took up the reins in 2008 or 2009; many spurred on by the H1N1 pandemic. In some ways we’re still playing catch-up, but in others we’re learning to leverage this new way of communicating to meet the mandate of the Ontario Public Health Standards.
On one hand, social media is just a new way to talk to the public, partners, and stakeholders. On the other, it requires a mental shift from the way we traditionally communicate, choosing what we want to talk about, when and how we’re going to talk about it. Social media is about building conversations and relationships. Using social channels allows us to enter the conversation; gaining the trust of our audiences lets us begin to influence. If we’re slow to respond, the conversation will go on without us.
Our hope is that this toolkit helps public health units at every stage of using social media take their efforts to the next level." - Social Media Toolkit for Ontario Public Health Units
Product Type: Guide
Category:
Program Planning and Delivery,Promotion and Communication,Marketing and Campaigns Program Planning and DeliveryPromotion and Communication
Marketing and Campaigns
LinkResource Rating Breakdown
Ratings submitted by CANVax users for this resource are tallied to provide an average resource rating per category.
0 Comments
Using the comment box below, provide your feedback for this resource. Tell the immunization community how you used the resource, what worked, what didn't and the changes you made. The feedback provided will help inform the immunization community and improve upon the resource made available on CANVax.
All comments are anonymous. Submitted comments will be reviewed for approval by the CANVax team to ensure it meets content submission guidelines. Please note that although CANVax aims to approve comments in a timely manner, volume may result in delays.
You must login or register before you can submit a comment.