CPHA Canvax

Marketing and Campaigns

Despite the success of vaccines, information about vaccine safety and effectiveness has experienced media and public scrutiny. The methods by and ease with which information can be disseminated have further fueled how far-reaching negative and false vaccine comments can go. Remaining vigilant regarding such comments and false claims is necessary for building trust and improving vaccine acceptance and uptake.  


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Last Reviewed: July 30, 2019