CPHA Canvax

"This document presents inspiration for monitoring public opinion on immunization. Monitoring public opinion and perceptions is an important element in preventing crisis, or limiting the damaging impact of a crisis, as it gives you an opportunity to understand your audiences better, interfere if new misconceptions arise and shape your communication accordingly. Use the document as a starting point for internal discussions and planning regarding monitoring of public opinion". - How to monitor public opinion (2017)

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How to monitor public opinion (2017)

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