CPHA Canvax

CANVax in Brief are short evidence based articles that aim to inform, engage and inspire its readers by bringing attention to current and emerging issues in immunization, and by profiling initiatives and activities from across Canada that aim to improve vaccine acceptance and uptake.

Contributions to CANVax in Brief are by invitation only. All articles are reviewed by CANVax staff and occasionally by invited topic experts prior to publication. If you have questions about CANVax in Brief, contact us.  


Counselling and Communication

September 16, 2019

Motivational Interviewing: A Powerful Tool for Immunization Dialogue

Arnaud Gagneur

According to the World Health Organization, vaccine hesitancy (VH) is among the top ten threats to global health. Effective strategies need to be developed to address this growing problem. To date, the educational intervention of promoting vaccinations based on motivational interviewing (MI) techniques is among one of the rarest strategies that have demonstrated their effectiveness to increase infants' vaccine coverage (VC) and curb parents' VH. MI has been described as a promising tool in health promotion and the National Advisory Committee on Immunization (NACI) currently recommends its use for vaccination.

August 6, 2019

Growing Immunization Resiliency in the Digital Information Age

Noni MacDonald - Professor of Paediatrics (Infectious Diseases)

The decision to accept a vaccine is influenced by many factors that can vary across time, place, vaccine and context. In Canada, like other countries around the globe, the online immunization information avalanche is having a major impact on vaccine uptake. In the early digital age, public health information online consisted of static "read-only" materials. With Web 2.0, information online evolved into a multidirectional, user-generated communication characterized by participation, collaboration, and openness. Web 2.0 and social media have become the major modern platform for self-directed learning - a bottom-up user reaching out, not a top-down expert delivering approach.

December 4, 2018

Optimizing communication tools to address vaccine hesitancy

Ève Dubé - Medical Anthropologist, Researcher

Vaccine hesitancy (the reluctance to accept recommended vaccines) is a complex issue that poses risk communication problems for public health agencies. Studies have shown that providing information and communicating evidence of vaccine safety and efficacy to those who are vaccine-hesitant has done little to stem the growth of hesitancy-related beliefs and fears. In this CANVax in Brief, we highlight good practices informed by research evidences in developing communication materials to address vaccine hesitancy.