"The first part of this report presents examples of recent media coverage about vaccination, describing how the controversies took place and what were the concerns raised by the media. Three cases are discussed: the controversies about the pertussis vaccine, the Measles-Mumps-Rubella (MMR) vaccine and the link with autism, and the HPV vaccine. Then, different tools are presented to help public health practitioners develop communications about vaccines." - The Role of Traditional Media in Vaccine Acceptance and Uptake
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