Link"This document provides guidance on how to work with the media to promote your messages and ensure a balanced reflection of issues relating to vaccination.
Use the guidance to:
- prepare for media interviews,
- strengthen the immunization agenda in the media,
- respond to a negative event or story,
- prepare for important announcements, such as new vaccine introduction or other changes to the vaccination schedule, vaccine replacements, vaccine shortages or a temporary recall of a vaccine." - Setting the media agenda
Resource Group:
Implementation Tool
Product Type: Guide
Promotion and Communication
Communication
Product Type: Guide
Category:
Program Planning and Delivery,Promotion and Communication,Communication Program Planning and DeliveryPromotion and Communication
Communication
Language:
English
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