CPHA Canvax

"Although newly developed COVID-19 vaccines are poised to be a powerful tool in the control of the devastating COVID-19 pandemic, the public’s confidence in and willingness to receive the vaccines will determine the outcome of this mass-scale public health intervention. This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners. The recommendations put forth are actionable and responsive to the unique challenges faced by the United States in responding to the COVID-19 pandemic. The report relies on a few foundational practices of effective health communication, namely coordinated communication and consistent messaging, trust building through partnerships, consideration of different health literacy levels in the population, and importantly, prioritizing equity in all aspects of communication. We build on these foundational principles to outline three intersecting considerations for communication efforts (What is being communicated, Who is the target of the message, and How the message is communicated), along with concrete recommendations for targeted and tailored communication that responds to the needs and perspectives of the intended audience." - COVID-19 Vaccination Communication:Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence

Rating See Comments Ratings


Vaccination Decision Making,Vaccine Acceptance and Uptake,Counselling and Communication,Monitoring and Surveillance,Outbreaks and Pandemics,COVID-19 Vaccination Decision Making
Vaccine Acceptance and Uptake
Counselling and Communication
Monitoring and Surveillance
Outbreaks and Pandemics


Using the comment box below, provide your feedback for this resource. Tell the immunization community how you used the resource, what worked, what didn't and the changes you made. The feedback provided will help inform the immunization community and improve upon the resource made available on CANVax.

All comments are anonymous. Submitted comments will be reviewed for approval by the CANVax team to ensure it meets content submission guidelines. Please note that although CANVax aims to approve comments in a timely manner, volume may result in delays.